A creative process.

  • Kickoff Meeting

    What’ll it be? At our first meeting we will discuss the scope of your project — what do you need and when? This conversation helps me provide a customized proposal with my estimated hours/fees. Once the estimate & terms are agreed upon, I’ll create a timeline with milestones & action items to keep us on track.

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  • Concept Creation

    This is when it really gets fun — I take your problem and find multiple solutions. In the concept deck I share research, competitive analysis, content recommendations, and art concepts. We will work closely to ensure we’re on the same page, I plan for a few rounds of proofing so you can weigh in the direction and affect change throughout. Resulting in a final idea we are both excited about.

  • Finalization

    Art is in the details. Despite the type of project, there is always some sort of finalization. When we double check all copy, make any final edits and transfer completed files. It might look like, transferring your domain and launching your site; or sending your quarterly reports to press for printing and finishing. Everything tied up in a nice little bow, so you can hit the ground running.

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